Tuesday, 15 January 2013


That chick in the Swiffer commercial where she takes her mop to the basement and it starts hitting on that other cleaning appliance and she walks upstairs is really disturbing if you think about it.

There are 2 options: 1, is that the mop et all are actually alive, and 2 is that she is hallucinating.

Let’s look at this a little more closely here. In the first scenario, this woman is aware of the fact that her mop is alive (and apparently sentient) – this is supported with the previous Swiffer commercials that presents the idea of living cleaning apparatus. This means that, like all living creatures, it has basic needs that have to be met for survival.

This woman is locking her mop away in the basement for an indeterminate amount of time. It will die in there, cold and in love with another thing that died before it because it’s been down there longer. She is starving her old things just because they’re not as useful. She is a monster.

In the second, this woman is displaying symptoms of some severe mental issues, or is on a lot of drugs. Inanimate objects don’t just come to life – everyone knows that. So, is she taking a lot of drugs and cleaning (awesome) or are there more sinister processes at work?

I guess that’s really 3 scenarios, but I broke it down to its simplest form (real vs hallucinated) so it’s ok. Math. Powerful stuff.

I’m not sure why I wrote this, or why I decided to post it.

Oh well!

-          Erin